Understanding TRAI restrictions in India for sending business SMS
SMS Service Implicit
The Implicit bulk SMS service enables the sending of OTPs (One-Time Passwords), informational messages, booking and order alerts exclusively to your registered customers. It is important to note that these communications are strictly meant for non-marketing purposes.
The Implicit SMS service ensures that messages will be sent to all recipients, regardless of their consent preferences.
The Service Implicit SMS allows for 24x7 message delivery without any time constraints.
Service Implicit SMS templates can be sent using a 6-character alpha Header that is approved for your business on DLT platforms.
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SMS Service Explicit
The Explicit bulk SMS service is utilized to deliver exclusive offers, discounts, or service updates specifically to our existing customers.
The Explicit SMS service ensures the delivery of messages to customers who have explicitly consented to receiving SMS notifications from your business.
The Service Explicit SMS allows for round-the-clock message delivery, without any time constraints or restrictions. You have the flexibility to send SMS notifications at any time of the day or night, ensuring that your important messages reach the intended recipients promptly and conveniently.
Service Implicit SMS templates can be sent using a 6-character alpha Header that is approved for your business on DLT platforms.
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